Why Chenice Beverly Hills

🕰️ History of Chenice Beverly Hills

Founded: 1988
Origins: Los Angeles, California 
Manufacturing Roots: Italy & USA

🔹 Early Beginnings

Chenice Beverly Hills was established with the goal of delivering high-end, performance-driven hair care to professionals. The name “Chenice” became synonymous with luxury salon quality, while “Beverly Hills” evoked the elegance and glamor of California’s beauty culture. From the start, the company focused on creating salon-exclusive formulas using European ingredients and clean cosmetic science.

Its early production operations began in Los Angeles, while formulation and manufacturing soon expanded to Italy, where much of the product line is still made today. This dual-location strategy gave Chenice a unique edge: combining California brand identity with Italian product excellence.

🔹 Professional Legacy

For many years, Chenice operated exclusively within the professional salon space. Hair stylists, colorists, and educators across North America and Europe used the products in high-end services. The brand earned a strong reputation for its keratin treatments, reconstructive masks, and low-ammonia color systems, often praised for their visible results and hair-repair benefits.

Chenice became known for:

  • It's Liposome Hair Color line, which introduced advanced pigment delivery via soy lecithin-based liposomes.

  • The KeraBond system offers deep repair with low molecular weight keratin.

  • The Bottox Effect, which became a signature in smoothing and rejuvenation treatments.

🔹 Education & Global Reach

The brand hosted regular stylist education seminars and partnered with platform artists and educators to share techniques and product knowledge. By the 2000s, it had distributors in multiple countries, including:

  • United States

  • Canada

  • Italy

  • Poland

  • South Africa

  • Germany

Its commitment to quality ingredients and formulation standards helped it grow a loyal following in both Western and Eastern European markets.

🔹 Retail Expansion

In recent years, Chenice began expanding into the online would with Chenice.com, offering its core salon products directly to consumers. This included color-safe shampoos, keratin masks, anti-aging sprays, and leave-in treatments. The goal was to provide professional results at home, without compromising the brand's legacy of performance.

🔹 Today

Chenice Beverly Hills continues to operate out of California, with production in Italy. The company is led by CEO Cesar Lopez and remains privately owned. Its core mission is unchanged: deliver haircare powered by science, proven by stylists, and accessible to those who care about healthy, beautiful hair.